InfluencerEffect Campaign Studio Launched to Transform Influencer Marketing in Sri Lanka

Newswire reports that InfluencerEffect Campaign Studio is a Sri Lankan venture formed by Dr. Darshana Jayasinghe, director and CEO of InfluencerEffect and Afficacy Growth Lab, and Hashan Gunasekara, founder and CEO of Sekara Production Creative. The parties exchanged agreements at Sekara Production Creative’s main office on 4 November 2026, and commercial work is due to start on 11 November.

Newswire says the studio will combine strategic advice, influencer identification, creative production and campaign delivery. Jayasinghe brings more than 20 years in business and marketing consulting, doctoral research into influencer marketing, and a framework for assessing and choosing influencers. His responsibilities are expected to include strategy, matching influencers with brands and evaluating campaign performance.

Newswire reports that Sekara Production Creative will bring capabilities in digital video, film-making, creative development and campaign coordination. The partners aim to shift companies away from concentrating chiefly on content output, online exposure and audience size, toward campaigns designed around business objectives, relevant audiences, influencer trustworthiness and outcomes that can be measured.

Newswire says the project builds on observations from Trend Eka, an influencer-marketing podcast launched by InfluencerEffect and described in the report as Sri Lanka’s first of its kind. The podcast has underscored the importance of better coordination among marketers, agencies, brands and digital creators. The report provides no details on the studio’s first campaigns.