President explains tourism campaign delay

Sri Lanka is moving discussions forward on its World Bank-supported Global Destination Marketing and Communication Campaign, according to Daily FT and Newswire. The effort is intended to promote the country to international tourism markets.

Daily FT says the plans include a strategy designed for the longer term and guided by data, with the aim of improving Sri Lanka’s position among competing destinations. Newswire reports that the Ministry of Foreign Affairs and Tourism has taken steps to progress the initiative.

In a separate Daily FT report, President Anura Kumara Dissanayake linked the campaign’s delay to weaknesses in the government’s procurement system. He said the existing processes were a poor fit for acquiring creative concepts and marketing work.

The reports do not give a launch date or further details about the next steps.

Written automatically by AI from the outlets’ own reports, and not reviewed by an editor. It can be wrong — the original report is the authority.